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Targeting the Education Sector
In a tough economic climate, the most successful businesses are often those who have provide their goods and services to multiple target markets. It’s very important not to ‘put all your eggs in one basket,’ as firms who hedge their sales across a range of target markets find that they are more resistant to fluctuations in demand for their products.
Diversifying your target market means deciding which sectors provide the most potential for sales and growth. One such market is the education sector. Targeting schools directly provides access to a substantially large target audience. However, the behaviour of the target audience offers benefits far beyond an increase in sales. Targeting schools will greatly increase brand recognition as students are possibly the most brand conscious of all social grouping. Targeting schools will not only provide access to students, but can also be an innovative way of targeting parents and legal guardians. The emotional connection to a brand is a very powerful force amongst students of all ages and businesses should take advantage of this, to increase their brand popularity and image.
Targeting educational facilities using effective marketing services may just provide a goldmine of opportunity and huge growth prospects, for a business looking to diversify. JEM Education Direct now offer the most comprehensive range of data, marketing services and direct marketing solutions, to a wide range of clients, who market their products and services to the UK education sector, enabling them to communicate with and promote to schools, colleges, universities and other educational establishments, in the most effective, cost efficient way. As a subsidiary of the Orbital Marketing Group, JEM has the infrastructure and facilities to work with a wide range of market sectors. JEM Education Direct can provide the services, expertise and guidance that allow your business to take full advantage of the education sector and increase your sales and brand image.
For further information and a full list of available services, please visit www.JEM.co.uk
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