Healthcare marketing agencies will tell that those targeting healthcare marketing mix has changed since the introduction of social media. Marketing strategies must be adapted to include social marketing which is now an essential part of reaching target audiences.
Healthcare establishments such as hospitals are also using social media to connect with their audience also. Here’s how:
Tweeting at live events
Hospitals have been tweeting live medical procedures of significance. For example the Huenry Ford Hospital was on the first hospitals to tweet live from operating room. The tweets were read by a large audience of doctors, medical students and curious members of the public during surgery on the kidneys to remove cancerous tumours.
It is this kind of procedure which is of great interest to those inside and outside of healthcare industry as it creates suspense and raises awareness about procedures etc. Social media, particularly twitter, is a great way of providing inside information on key events and companies should devise a healthcare marketing strategy to exploit this.
PR and Mainstream media
It is increasingly evident that journalists and others conducting PR are using social media to assist reporting. This was recorded by a Middleberg Communications survey reported by PR Week.This is even more reason for healthcare marketers to take advantage of social media channels, to expand the reach and coverage achieved. Healthcare institutions should use social media to release news and industry insight to become an authority in the industry. This can be achieved using blogs, videos, tweets and Facebook which will all help you to reach your target audience.
Communicating with patients
It was recorded that 73% of patients look for advice online about medical information before they seek advice from a medical professional. There are pages and pages of medical ‘self-diagnosis on the internet and it very easy to be misled by false information.
Healthcare institutions should use social media to communicate accurate medical information and news in times of epidemics and crisis. This will build a rapport for the target audience and further stamp the company as a ‘trusted authority,’ which is a powerful position to be in.
Social media is a new concept to most in the healthcare industry, it is important to get expert medical marketing advice from a healthcare marketing agency such as PMD healthcare who offer healthcare marketing services to businesses and individuals in the healthcare industry.