Marketing is an essential element for all businesses to improve brand awareness and attract new business. This is even more important for new businesses when starting up to generate customer interest and importantly sales. There are a number of different marketing techniques that can be used to boost brand awareness, however, finding the ones that work for your target market is sometimes a lengthy process.
Why use Printing Marketing Materials?
Printed marketing material is a great way to reach target consumers whilst capturing lots of relevant information – and without the limitations of the likes of TV advertising. Print marketing can be in the form of leaflets and flyers, brochures and catalogues or even posters.
For new businesses keeping a tight hold on expenses is crucial to give the business the best chance of success. This can become a bit of a predicament especially when realising the need to spend money to make money! Excessive spending over predetermined budgets could leave the business in financial difficulty or may leave little to be spent in another area. Opting for marketing strategies which offer potentially high levels of return, whist still being an affordable – within or even below budget – option, could make all the difference for new businesses in their start up years.
How can short print runs help?
Short print runs can be used to this advantage. Names so because of its smaller minimum print and quick turnaround, this method of printing could reduce excessive waste and with that save money on marketing material. Short print runs use digital printing making it far easier to print material as it can produce high quality finishes without the need for printing plates to be created. This method of printing is also great when making small adjustments to material over time including new pictures and updated product information without the need to reproduce printing blocks. This method of printing can also be used for personalised marketing material.
With the ability to easily amend the written/picture content, designs can be tailored to suit specific customers or target markets in a bid to improve sales. Short print runs can also save on the storage requirements of larger printing jobs which usually have high quantity minimums that can become outdated extremely quickly. The process is on demand, enabling such a marketing push as and when required without the need to forward plan by months. With all of these advantages, short print runs are a great way to print marketing material without the commitment to large stock piles and so can reduce expenditure, lead time and storage requirements.
If you are looking at printing marketing material and require the smaller scale printing of a short print run, please visit the website of Orbital Print to find out more information or to retrieve a quotation. Short run printing is also great for leaflets, brochures and book printing.