The evolution of digital printing technology has allowed writers across the world to fulfil their dreams of becoming a self-published author. Self-publishing printing methods involve using short run printing to produce books in small batches. Before the evolution of digital printing, companies only offered mass producing facilities as it was not profitable to produce books in small batches. However, modern technology development means that printing companies can now make a margin on small batches, fulfilling the needs of aspiring writers.
Self-publishing has become viable through short run printing. This type of printing caters for batches of 500 copies or less, using digital printing technology. Short run printing is not only useful for self-publishing books; it is commonly used for brochures, banners, menus and fliers.
To the modern writer, self-publishing can be a glamorous option when bringing a book to market. Writers can be in control of the whole publishing process and can be responsible for the all marketing activities. Although the initial outlay may be higher, the benefits often outweigh the drawbacks. Writers can expect to retain all revenue made from the sale of their books, without paying high fees to all other parties involved such as mass printing, marketing etc. Also, the writer can test the water with new books, by producing small amounts to gauge the popularity of the books before mass production.
Self-publishing in small batches allows writer to reach and cater for a small target audience without the inefficiency of mass production. Also, those on a small budget can invest in self-publishing printing without breaking the bank.
Which companies can help?
Orbital Print possesses self-publishing printing facilities to fulfil orders of any size. As a member of the Orbital Marketing services group, Orbital print have the industry knowledge and latest technology to provide short run, small volume printing solutions of high quality and value in order to fulfil your printing requirements. Orbital Print has book printing experience of producing a wide range of printed products to a vastly diverse portfolio of clients.
For more information about how Orbital Print can provide self-publishing printing services, visit www.Orbitalprint.co.uk