- What GRP Kiosk Manufacturers Can Provide For You
- Mobile performance monitoring: Why you should be paying attention
- Requirements for outdoor electrical enclosures.
- How to prepare for Christmas website demand
- Staying on top of your sales period website demand
- Black Friday and Cyber Monday load testing and performance monitoring.
- The most common GRP moulding techniques
- Why Small Businesses are key to more Apprenticeships
- Changes in regulation over GRP and food contact.
- Smoke Venting and You: A Guide to Smoke Control
- T-Shirt Printing: Start up your own company and promote yourself
- Football shirt printing
- Football shirt printing
- Take Control of Your Business With a Blast Freezer
- 4 Reasons why Digital T-Shirt Printing is Great for Your Business
Using a mail list when marketing to schools
Most databases are available for public use and usually outline the demographics such as types of schools and volume of student. However, when marketing to schools it's important to generate a database which will help you to achieve your education marketing goals. There is no substitute for having detailed data and companies go to great lengths to build a school database with the most useful information. These databases target niche markets that others have ignored. When gathering data for your database you will need to think thoroughly about the ‘scope' of the project as well as the design of the school database.
You will have carried out extensive research regarding the market that you would like to target. From this you can narrow down your focus to a particular type of school, location, and specialisation. For example, you may want to primary target private schools as your product may be aimed at those with higher disposable income.
Secondly, you will need to think about geographical location. Having selected a particular geographical area, it is much easier to compare and analyse trends in schools in the same area. This will give you an indication as to where your product will be successful or unsuccessful. Schools located in a particular location may have different regulation, admission policies, reputations and more, so its important to bear this in mind when using your data to target schools
From this you can really dig into the details of your target demographic. How far is entirely down to your needs and requirements. You may online require the volume of students or you may want to drill down into age ranges, school links, addresses and more. Shape the school database towards this intended audience and you will have a significant amount of data to utilize to your advantage.
As mentioned previously, obtaining this data is not easy and many companies dedicate many hours in obtaining the best database for their customers. It is advisable to outsource your database and take advantage of the quality databases which companies strive to produce. JEM education direct possess quality data which is constantly updated. The JEM database will allow you to drill down to very specific information, the only database of this kind. JEM have proven success and believe that a quality school database is at the heart of a successful marketing campaign. For more information, please visit www.jem.co.uk.
Benefits of investing in Security rated Glass Reinforced Plastic (GRP) Housings can help protect your exposed infrastructure from weathering, chemicals and vandalism keeping your property safe and secure in a cost-effective way. Security rated GRP...
Keeping on top of your company’s logistics can be a challenge at the best of times. After all, if ever there’s a problem with the supply chain as planned, then there’s a good chance that delays will be caused. Expensive delays...
Trouble with logistics? Consider hiring a supply chain consultant! When starting up any kind of business, logistics can be a real hassle. There are just too many variables and details that need to be gone over with a fine-toothed comb before it...