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Online Marketing Link Building: What Not To Do

Online Marketing Link BuildingInbound links to your website have been an important part of SEO and online marketing since Google’s first introduction of PageRank back in 1998. Over the years things have changed significantly from a “grab all you can get” approach to today’s need for a more sensible and sustainable link acquisition strategy that places quality over quantity.

Steer clear of shortcuts, cheats and algorithm exploits to keep your site riding high in natural search using these top tips on how not to build SEO links for your website!

Link exchanges and reciprocal links are today pretty useless – just trading links between websites died out years ago and hubs of sites looking to swap, called link exchanges, are long dead. In fact even mentioning the term “link exchange” on your site in a positive light is likely to get you a penalisation slap from a Google policing algorithm, so watch out.

Webrings are like link exchanges but involving more than two sites – they’re essentially a little “club” of websites broadly associated by topic who all link to each other. Avoid for the same reason as link exchanges.

Paid links come in many forms, from paid directories to link exchanges and even article placements. Don’t touch them unless you’re purely buying advertising space – and if you are, make sure the ads are clearly marked as paid ads or sponsored links so real users know what they’re clicking on.

Link farms are websites set up purely to link back to websites that want to rank better. If you want to create supporting sites make sure they are all of actual value to real users and not just piles of links on the page, or you’re just manipulating search engines and that will earn you a pile of SEO problems.

Comment spamming is the well-travelled art of putting comments onto forums or blog posts just to get a link back to your website. A lot of cheap and nasty so-called SEO firms make use of scraper software and automated tools to do this, but it is actually very harmful to your SEO as well as your general online marketing – do you want people to think of your website as a nasty spam generator?

SEO link building software or services are usually set up by those same cheap and nasty so-called marketers who make use of automated tools and the piles of nasty link farms, directories and other useless websites to pile on high volumes of worthless links which will add very little to your website’s SEO and in all probability damage it in the long term.

Google and other search engines are becoming increasingly paranoid and strict when it comes to link building policies and practices – making use of illegitimate techniques and “black hat” exploits will not only fail to do your site any good, but can actually do it a lot of harm. Make use of the new link disavow tool to correct mistakes, and if in doubt keep your eyes open for an experienced online marketing agency like ExtraDigital who can help you to develop your SEO in a strategic, sustainable and above all safe way. 

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