Public databases are a very good tool for general market research when marketing to schools, however, in depth and specific education databases are invaluable. It is important to use a database which will best enables you access to as much detail as possible about your target demographic. Education marketing companies go to great lengths to provide theses specialised database and will testify that there is no replacement for quality research data. Education databases target very niche and specific markets that public databases do not include. Using data for a successful marketing campaign is a great skill and needs to be thought about thoroughly.
Firstly, you should have some idea about the market that you would like to target. From this you need to break down your target demographic using the data provided in your database. Popular categories usually include types of location, school, specialisation and more. For example, if you think that your product or service is mainly aimed at secondary schools than you would like a database built around secondary school information.
Your second concern would be to drill down into specific geographic locations. You will need to analyse trends in particular areas and see where your product or service will achieve success.
Now you know the type of school you would like to market to and the specific location, you can really dig into the details of the schools. For example you many only require basic information about the schools, but some products and services may require more specific information such as age ranges, school links, addresses, admission policies and more. You will then be left the strong data in your education database to utilize to your advantage.
As mentioned previously, producing quality marketing data is a difficult job and many companies dedicate several hours in obtaining a quality education database for their customers. JEM education direct possess quality marketing data which is constantly updated and adapted to customers needs. The JEM database will allow you to access very specific information and is the the only database of this kind. JEM have proven success and believe that a quality school database is at the heart of a successful marketing campaign. For more information, please visit www.jem.co.uk.