When a potential consumer engages with a direct mail campaign, the advertisement has just 3.8 seconds to gain the recipients attention. This highlights the importance of well-designed direct mail campaign. However, 76% of people welcome direct mail if it gives useful information. This is why direct mail continues to be an effective way of targeting potential consumers and clients.
Although often dismissed, a well-designed direct mail campaigns can significantly increase the amount of leads your business gains. As a result, direct mail campaigns lead to higher profits and possibly a more diverse client portfolio. Provided you know who your target audience is, where to reach them and how to track and monitor results, direct mail can be a consistent and cost effective source of lead generation.
Nonetheless, the success of a direct mail campaign often hinges on the choice of mailing services. A company may produce compelling content and have an extremely efficient database for recording information; however, this is of little value if your direct mail doesn’t reach the intended audience. Choosing the right mailing services company can be the different between a poorly delivered direct mail campaign and a great return on a company’s investment.
The first step to deciding how to choose a direct mail production is to look for an experienced company with a proven track record of delivering marketing solutions. As a subsidiary of The Orbital Marketing group, Orbital Mailing have 35 years of experience, a wealth of knowledge and expertise and a vast amount of resources at their disposal, to effectively manage direct mail requirements for businesses. Orbital Mailings’ primary service is not only direct mail production, but data processing, personalisation, envelope, enclosing and mailing. Based in Sittingbourne, Orbital Mailing has a wide portfolio of UK clients, helping to grow their business through polywrapping, enveloping, data and personalisation services.
For more information about Direct Mailing and other mailing services, please visit http://www.orbitalmailing.co.uk/