When considering the question of medical marketing, it is always important to ensure you have got all potential devices and platforms covered and that you’re constantly abreast of recent developments in communications technology. With mobile phones and tablets constantly reaching new heights in technology and use, so to have medical businesses found new frontiers in health marketing and communication between themselves and their patients. One of the many ways in which this has been achieved has been through mobile phone applications, often shortened to “apps”.
Advantages of Mobile App Development for medical marketing
The advantages are immediately obvious to anyone with even a basic understanding of how prevalent mobile phones are in modern day life. By providing your patients with an application with which they can be contacted and kept informed of recent developments in both their medical practise and such practises in general as they occur, so too does their confidence in their chosen hospitals and medical companies increase. More importantly this form of medical marketing is practically instantaneous -- mobile phones and tablets are usually always on and always in use. The effects are also two-ways; just as you can keep in contact with your patients and other medical establishments, so too can they keep in contact with you.
Use of mobile apps in healthcare
One of the most recent examples in the use of mobile apps for medical marketing, provided by PMLive.com has been with the Royal Ottawa Healthcare Group (the Royal), which has launched a new mobile app so that it may assist personnel within the Canadian Armed Forces and Royal Canadian Mounted Police with operational stress injuries. As well as being able to provide quick and easy advice for personnel at home or while out on duty, it can also do so anonymously and without stigma. In so doing, the Royal hopes it will be able to provide soldiers suffering from OSI and PSTD a means of finding advice and assistance, before it has a chance to isolate them from their family and peers.
How to make an app for healthcare
It is not difficult for you to find other ways of making mobile applications work for you and your pharmaceutical marketing. Just as the Royal has provided an app to assist those suffering from OSI, so too can you create an app for any range of maladies your patients or clients are likely to encounter, from children’s sicknesses to physical injuries such as broken bones or hairline fractures.
Healthcare specialists should always be able and willing to provide quick and easy information and advice in cases of crisis or during outbreaks, as so doing will strengthen the rapport between them and their healthcare professionals. To be a trusted figure in healthcare is a position you should want to be in, so never underestimate the power that up-to-date and accurate medical marketing can achieve for you.
For more information about marketing to the heatlhcare sector, get in touch with healthcare marketing specialists PMD healthcare today.