Customer satisfaction should be at the top of every company’s though process. This can be achieved by ensuring a smooth sale from initial enquiry to delivery of a product – offering the full service package. Customers want to be able to contact an advisor at any point as well as being assured that their products are going to be delivered safely in a timely fashion. One way a company can achieve this is by considering its supply chain network and transport processes.
Understanding existing distribution networks should be the first step in improving the overall network design and thus potentially improving customer satisfaction. Distribution networks can include warehouses and dock yards which should be situated within a good location to meet with customer demand. Used to as part of the collection and storage process within a supply chain, network designs are very important to get right if you are to ensure an efficient service.
The most important area that needs to be considered when looking at network designs is location, location, location. Businesses should be able to identify where their larger target customers reside, whether this is city central retailers or larger isolated warehouses and so should choose realistic networks to get to these customers efficiently.
Another area that should be considered is accessibility – small and windy country roads do not support large transport vehicles very well! Being able to identify networks can then also determine the types of transport required to meet customer demand, whether that is shipping services or road vehicles – all of which should flow fluidly as part of supply chain management.
Identifying distribution areas is not always simple as other factors including cost and sustainability also have to be taken into consideration. With the help of knowledgeable supply chain consultants, your business could benefit from expert advice and experience in understanding your customers’ needs and recognising the best network designs that would complement such a business goal.
For further information on network planning and transport, please call 0118 977 3027 to speak with a supply chain consultants to discuss your business needs. Alternatively, visit the website of Total Logistics to find out ways to improve your business network.